Raw & Rustic is a men's clothing brand where Luxury is synonymous with simplicity.

Pure, Minimal & Timeless is at the core of everything that we create.

Raw & Rustic is a small step forward in our endeavour to blend our rich cultural heritage with contemporary styling so that when you walk, you do it in style & make heads turn.

Our Design Ethos

  • Pure

    We only use the finest of natural fabrics, inside & out.
    Fabrics curated using European Flax ®️ certified Linens, Supima & Giza Cottons, Benaras Chanderi Silks, etc & sourced from the best.

  • Timeless

    Icons never die, they evolve
    Our simplicity in design & cuts are everlasting.
    We believe we will never go out of fashion, simply said.

  • Minimal

    We believe we can standout by being minimal & simple in our designs
    There is nothing loud in what we do

  • Handcrafted

    We are big believers of handmade clothing that are meticulously crafted keeping both our traditions and expert artisans alive.
    All are products are Made in Jaipur, Rajasthan

Materials

  • Linen

    Linen is probably one of the oldest and most expensive fabrics in the world. Its beautiful, breathable and probably the most sustainable textile.
    Our Linen Fabrics are curated by EUROPEAN FLAX®️ certified suppliers
    Not to mention they also curate fabrics for global brands, the likes of Brooks Brothers, Ralph Lauren etc.

  • Silk

    Silk, a natural fiber, is an epitome of luxury, need we say more?
    We source our silk blended fabrics from Benaras, Bhagalpur etc in India

  • Supima Cotton

    Not all cottons are created equal Luxury, Quality and Craftsmanship is the benchmark of Supima cotton grown only in the USA.
    Probably the finest in the world. It represents less than 1% of cotton grown globally.

  • Bemberg

    Bemberg™️ is made from a short downy fiber called cotton linter.
    It’s a pure regenerated cellulosic fiber manufactured using the blessings of nature and sophisticated technology for more than 80 years

Founder

Niti's Journey

Born and brought up in a Punjabi family with a military background from Chandigarh, Niti Bothra has lived across the length and breadth of India.

Professionally pursued a career that thereafter took her across the globe before marrying into a Marwari family with strong roots in Bikaner, Rajasthan.

Indian heritage & culture is imbibed in her being. Giving expression to her culturally rich experience, Niti Bothra launched her brand Label Niti Bothra in 2015, a confluence of contemporary styling and Indian craftsmanship.

The Label is known for its use of luxurious natural fabrics, handpicked embroideries, signature prints and traditional silhouettes with a hint of modernity. The aim is to make wearing Indian, trendy.

While she has been making bespoke Indian ethnic designer wear for men over the past few years, by launching Raw & Rustic she has taken a small step forward to present a ready to wear collection for men, a fusion of Indian ethnic and contemporary western wear.

Minimalistic detailing, pure fabrics, timeless cuts and simplicity with a voguish twist is at the core of every handcrafted product.